Primary Features of United eWay’s Campaign Management System
PERSONALIZED DONOR EXPERIENCE
• Personalized welcome to giving site allows
for endorsement letter/multimedia from
Executive
• Personalized reminder of last year’s gift
amount
• Customized presentation/links to local
community agenda/impact areas
• Display of thermometer graphics presenting
campaign activity against goals
• Printable gift confirmation and acknowledgment
email upon pledge
• Customized links allowing donors to click
through to related areas of interest
• Single-sign-on capabilities to integrate
donation system login with intranet login
CUSTOMIZABLE CAMPAIGN RULES
• Customized websites providing look, approach,
“ask” for different employee groups (by dept,
business unit, geography, grade, etc.)
• Advanced Leadership Levels with real-time
upgrade feature and flexible recognition
options
• Offers United Way or organization-specified
recognition options or anonymity
• Supports Continuous Giving/ Rollover
Campaigns
• Customized giving options by specified
donor groups including 9 payment types
(e.g. payroll deduction, credit card) and
dozens of donation types (e.g. dollars per
period, percent of pay)
• Multiple investment options (Local Community
Fund, Impact Areas, Specific Agencies)
• Integrated Agency Catalog - providing online
designation verification and automatic
presentation of local designation options
based on donor zip code
• Matching Gifts processed according to
company/government agency logic
ADVANCED CAMPAIGN MANAGEMENT TOOLS
• Robust email engine with targeted messaging
capabilities
• Real time statistics on participation and
aggregate giving levels
• Easy-to-use, quick reference graphical
representation of campaign activity by hour
and by day
• Dedicated “Campaign News & Events”
section
• Integrated data-entry application for paper
pledges
• Receipting facility providing area to record
check and cash pledges received and print
associated receipts
ROBUST REPORTING & EXPORTING FUNCTIONS
• Reporting and Exporting features with
canned formats and full customization
• Access to reports and determination of their
contents limited by permissions and
controlled by administrator
• Export of campaign results to populate
company payroll
HIGHLY SECURE ENVIRONMENT
• Web-based environment, secured via
Verisign— with 24/7 access and regular
security audits
• Unique username and password for each
potential donor
• Multiple Administrative Users, as defined by
company, provided scalable levels of access
(via permissions)
• Secure partition of campaign information by
company
• Encrypted employee data file uploads and
protected salary fields
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