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The NFL and United Way know that it takes the whole community—working together—to tackle today’s tough problems. That’s why we’re using the most visible aspect of our longstanding partnership—the PSA series—to encourage more people to get involved in their community.
Each of the ads in the Lend a Hand campaign conveys the message that one person alone cannot solve the problems faced by communities and asks the viewer for help. These ads are broadcast nationwide to more than 120 million viewers each week during the football season. You can find them this season on ABC, CBS, FOX, NBC, ESPN and NFL Network. We appreciate the NFL for furnishing the airtime at no cost to United Way. |
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